If you have a retail store in your city or town selling different kinds of physical products, then one of the best ways to scale up your retail business is to open up more stores in your city or town. You can also expand your business by opening up stores in different parts of the country. If you have the capital, you can even open up shops in different countries.However, this is not the best way to expand your business. Physical expansion comes with a lot of inconvenience. First of all, the cost of setting up the stores can get beyond control. Then, employing people to manage those stores can get both time-consuming and cost-intensive.
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So, the best way to scale up your retail business is by using the internet. You can easily set up online stores in different parts of the world without having to spend a lot of money. You also need very little human resource to manage the eCommerce stores. When you want to set up eCommerce websites, you have two ways to build them. You can either build them manually or in an automated fashion. Building eCommerce websites manually involve hiring virtual workers to design and develop the websites. So you can use famous eCommerce software such as Shopify. However, manual design and development of eCommerce sites is not very easy.
Problems in Manual Development of eCommerce Websites
First, the designers need to create graphic designs of the websites using tools such as Photoshop. You need to get the designers to design each eCommerce website of yours differently for each of them may feature different kinds of products, may target different kinds of customers and so on. When you get different designs done for different eCommerce websites, the cost is definitely going to shoot up since the designers would have to work on each website from scratch.
The time required to complete the designs can also be a lot. You can hire different designers to handle the designing work of different websites. But again, the cost is a constraint. Also, managing them can be problematic. You need to constantly keep in touch with all the designers by reviewing their work, giving them feedback, asking them to make revisions if needed and so on. When you start the development of your websites, the same issues described above may crop again. Developers usually charge much more than designers. Web site development is usually a time-consuming job. You will have to monitor the work of the developers constantly to see if they are going in the right direction. After development, you need to perform a thorough testing of all your websites. To overcome all the problems discussed above, you can make use of eCommerce software to build your websites.
Advantages of using an eCommerce Software
- eCommerce software providers usually offer plenty of free themes and templates which are pre-designed. You can directly use them for your websites without having to do any work on them. Hence, you can avoid spending money on designers.
- There are hundreds of free templates offered by each eCommerce software provider. So, you can easily cover all your websites.
- Development of the websites is a breeze with eCommerce software platforms. It mostly involves a few mouse clicks to get the website up and running.